Paris Saint-Germain striker Edinson Cavani will join Atletico Madrid and not Chelsea, reports the London Evening Standard.
Chelsea have been exploring the possibility of signing Cavani this month, as Frank Lampard desperately looks to add firepower to his offensive options.
Cavani has entered the final six months of his current PSG deal and is desperate to leave after falling completely out of favour under Thomas Tuchel this season.
The Uruguay international has been heavily linked with a move to both Chelsea and Manchester United but the 32-year-old has made it clear he wants to join Atletico.
Cavani's agent is in Spain to secure a move to Altetico, with Diego Simeone's side reportedly preparing a new offer to match PSG's £12.7m valuation.
Atletico have been heavily linked with a move for Cavani for a number of months but have been forced to accelerate their interest due to Chelsea's pursuit.
Since joining PSG from Napoli in 2013, Cavani has scored at least 45 more goals than any other player in Ligue 1 (136). He has been reduced to just four league starts this season.